About Us
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About Fiona Diamonds
Who We Are?
Fiona is the First & Only Brand in India to sell Natural Diamonds, Lab – Diamonds & Moissanites all under one roof. This makes the Brand a One Stop Destination for all your jewellery needs.
We understand What a Woman really wants! – just Variety, Value & Look. To achieve this, we adapt to the latest trends in the luxury world and curate the most memorable pieces which shall give you a look of a much higher perceived value.
Our mission is to make Fine Jewellery Collections at unbelievable prices. We believe that luxury should not come at the cost of the environment so when you choose to wear a jewelry piece, you make a statement that’s larger than a style statement.
OUR PROMISE
We promise to deliver exquisite jewellery pieces with the most remarkable finish, so as to create highly desirable designs & experiences that surpass our customer’s expectations.
We shall be your jewellery wardrobe all your life since we promise to give you Lifetime Exchange on all your jewellery and thus keeping your investments safe.
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Design and Craftsmanship
Design and Craftsmanship
A single jewellery piece follows a long journey before coming to life. Before designing, our designers think of each individual one of you to understand your Professions, Lifestyles, Occasions, Likings, Purposes, Events & Proud moments. Only then they are able to bring out the emotion out of the jewellery which would make it special for you.
1- Sketching
We craft jewellery that would make a statement and turn heads by giving a bold look. At this stage our designers sketch their ideas which would just fit perfect for that special occasion.
2- CAD
The hand sketches are then converted into a digital sketch with all detailing of the size and setting of each gemstone using Computer Aided Designing
3- 3D Modelling
The most sophisticated 3D printers then use these CAD files to create a wax models which are the physical prototypes
4- Casting
The wax moulds are sent to create a dye in which liquid gold is casted to bring the design in a 3D Golden form.
5- Filing
All extra gold is filed to make the entire surface even to hold polish flawlessly and make the jewellery look delicate at this stage.
6- Setting
This is one of the most crucial stage in craftsmanship since the right angle and orientation of each jewel shall make it shine to its highest potential. Only a perfect setting can enhance the Brilliance of a real jewel.
7- Final Polish
The precious piece is now brought to full life by polishing it to the highest standards so as to cover any blemishes or porosity to make it look flawless. Different combinations of Rose Gold, White gold & Yellow gold are given to bring out the complete design element of the piece.
8- Quality Check
Each piece is carefully examined for quality assurance to make sure it meets all Hallmarking & Certification requirements and maintain the highest standards.
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Our Collections
DISCOVER ALL COLLECTIONS
Halo Collection
This collection has smaller Lab Grown Diamonds set flawlessly around a big central Solitaire just like a halo. It adds a touch of elegance to your every day.
Bespoke Jewellery
There would be times when you would want us to read your minds! We take it as a challenge and sketch options for you by understanding your taste and suggest designs that would enhance your personality bye of course keeping your budgets in mind. After you finalize your design , the fully customized piece is brought to life for you.
Mirage Collection
Jewellery studded with Natural Diamonds. The USP of this collection is the light weight designs. It is called “The Mirage Collection” because all settings are illusion settings with a combination of rounds and baguettes which gives the jewellery a solitaire look in an unbelievable weight. All jewellery is available with IGI Certification in 14KT Gold.
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Why Fiona
WHY FIONA?
Best Collection in Town
Best Price Guaranteed
100% Certified
Lifetime Exchange
15 Days Money Back
Free & Insured Shipping
Eco Friendly & Conflict Free Jewels
Shine now Pay Later
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Our Team
Our Team
A Message from the CEO
Parag Agrawal Co-Founder and CEO
Parag Agrawal Co-Founder and CEO
Parag Agrawal brings in more than 18 years of experience in the jewellery industry. He is the CEO & Co-Founder of the company, where he led the brand to growth strategies.
Parag’s drive and passion for jewellery led to his venture into the jewellery business. He embarked on his first business venture at the age of twenty-two. After the success of Moissanites and Natural Diamonds, Parag expanded his brand with Lab-Grown Diamond jewellery. His entrepreneurial journey spans for almost 2 decades. Under his leadership, the start-up witnessed growth in leaps and bounds. He believes that high quality jewellery shouldn’t just be for a limited group of people, and strives to offer fair pricing while keeping ethical sourcing in mind. By selling online only, his brand avoids traditional markups and passes those savings directly to his customers.
Parag holds a BE degree in Electronics Engineering from VJTI Mumbai.
Saurabh Agrawal Co-Founder and CTO
Saurabh Agrawal Co-Founder and CTO
Master of Science in Telecommunication & Networking from Florida International University, Miami. Over 22 years of experience in Enterprise Software Solutions, Digital Marketing & Big Data Analytics
Piyush Gilitwala
Marketing Head
Gaurav Golchha
Sales Leads Manager
Chirag Shah
Head of Administration
Dishita Kapadia
Head of Design
Shraddha Pandere
Brand Manager
Who We Are?
Fiona is the First & Only Brand in India to sell Natural Diamonds, Lab – Diamonds & Moissanites all under one roof. This makes the Brand a One Stop Destination for all your jewellery needs.
We understand What a Woman really wants! – just Variety, Value & Look. To achieve this, we adapt to the latest trends in the luxury world and curate the most memorable pieces which shall give you a look of a much higher perceived value.
Our mission is to make Fine Jewellery Collections at unbelievable prices. We believe that luxury should not come at the cost of the environment so when you choose to wear a jewelry piece, you make a statement that’s larger than a style statement.
OUR PROMISE
We promise to deliver exquisite jewellery pieces with the most remarkable finish, so as to create highly desirable designs & experiences that surpass our customer’s expectations.
We shall be your jewellery wardrobe all your life since we promise to give you Lifetime Exchange on all your jewellery and thus keeping your investments safe.
Design and Craftsmanship
A single jewellery piece follows a long journey before coming to life. Before designing, our designers think of each individual one of you to understand your Professions, Lifestyles, Occasions, Likings, Purposes, Events & Proud moments. Only then they are able to bring out the emotion out of the jewellery which would make it special for you.
1- Sketching
We craft jewellery that would make a statement and turn heads by giving a bold look. At this stage our designers sketch their ideas which would just fit perfect for that special occasion.
2- CAD
The hand sketches are then converted into a digital sketch with all detailing of the size and setting of each gemstone using Computer Aided Designing
3- 3D Modelling
The most sophisticated 3D printers then use these CAD files to create a wax models which are the physical prototypes
4- Casting
The wax moulds are sent to create a dye in which liquid gold is casted to bring the design in a 3D Golden form.
5- Filing
All extra gold is filed to make the entire surface even to hold polish flawlessly and make the jewellery look delicate at this stage.
6- Setting
This is one of the most crucial stage in craftsmanship since the right angle and orientation of each jewel shall make it shine to its highest potential. Only a perfect setting can enhance the Brilliance of a real jewel.
7- Final Polish
The precious piece is now brought to full life by polishing it to the highest standards so as to cover any blemishes or porosity to make it look flawless. Different combinations of Rose Gold, White gold & Yellow gold are given to bring out the complete design element of the piece.
8- Quality Check
Each piece is carefully examined for quality assurance to make sure it meets all Hallmarking & Certification requirements and maintain the highest standards.
DISCOVER ALL COLLECTIONS
Halo Collection
This collection has smaller Lab Grown Diamonds set flawlessly around a big central Solitaire just like a halo. It adds a touch of elegance to your every day.
Bespoke Jewellery
There would be times when you would want us to read your minds! We take it as a challenge and sketch options for you by understanding your taste and suggest designs that would enhance your personality bye of course keeping your budgets in mind. After you finalize your design , the fully customized piece is brought to life for you.
Mirage Collection
Jewellery studded with Natural Diamonds. The USP of this collection is the light weight designs. It is called “The Mirage Collection” because all settings are illusion settings with a combination of rounds and baguettes which gives the jewellery a solitaire look in an unbelievable weight. All jewellery is available with IGI Certification in 14KT Gold.
WHY FIONA?
Best Collection in Town
Best Price Guaranteed
100% Certified
Lifetime Exchange
15 Days Money Back
Free & Insured Shipping
Eco Friendly & Conflict Free Jewels
Shine now Pay Later
Our Team
A Message from the CEO
Parag Agrawal Co-Founder and CEO
Parag Agrawal Co-Founder and CEO
Parag Agrawal brings in more than 18 years of experience in the jewellery industry. He is the CEO & Co-Founder of the company, where he led the brand to growth strategies.
Parag’s drive and passion for jewellery led to his venture into the jewellery business. He embarked on his first business venture at the age of twenty-two. After the success of Moissanites and Natural Diamonds, Parag expanded his brand with Lab-Grown Diamond jewellery. His entrepreneurial journey spans for almost 2 decades. Under his leadership, the start-up witnessed growth in leaps and bounds. He believes that high quality jewellery shouldn’t just be for a limited group of people, and strives to offer fair pricing while keeping ethical sourcing in mind. By selling online only, his brand avoids traditional markups and passes those savings directly to his customers.
Parag holds a BE degree in Electronics Engineering from VJTI Mumbai.
Saurabh Agrawal Co-Founder and CTO
Saurabh Agrawal Co-Founder and CTO
Master of Science in Telecommunication & Networking from Florida International University, Miami. Over 22 years of experience in Enterprise Software Solutions, Digital Marketing & Big Data Analytics
Piyush Gilitwala
Marketing Head
Gaurav Golchha
Sales Leads Manager
Chirag Shah
Head of Administration
Dishita Kapadia
Head of Design
Shraddha Pandere
Brand Manager