This store requires javascript to be enabled for some features to work correctly.

How to Buy Lab Grown Diamonds: A Beginner's Guide

Shop Lab Grown Diamonds

Lab grown diamonds are a great alternative to natural diamonds for those who are concerned about ethical and environmental issues, and want a more affordable option. However, buying lab grown diamonds can be confusing for beginners.
In this guide, we will explain a step by step process of how to buy lab grown diamonds, so that you can make a more informed decision.

1. Understand the Benefits of Lab Grown Diamonds: 

Lab grown diamonds have become increasingly popular in recent years due to their many benefits over natural diamonds. What are these key benefits?

Ethical & Sustainable: Unlike mined diamonds, lab grown diamonds are created in a controlled environment, meaning they have a smaller carbon footprint and are more ethical. They also help avoid funding unethical practices in the diamond industry, such as child labour and exploitation.

Cost-effective: Lab grown diamonds typically cost around 50-60% less than natural diamonds, making them a great option for those looking to save money.

Quality and Durability: Lab grown diamonds have the same chemical and physical properties as mined diamonds, making them just as durable and high-quality.

Buy lab grown diamonds at brilliant earth

As mentioned by a giant player in the industry, Brilliant Earth, Lab Grown Diamonds are chemically the same as Natural Diamonds, implying there are no discrepancies in the quality & durability.
Understanding these benefits will not only help you make an informed decision, but also give you peace of mind that you are making a responsible choice.

2. Understand the 4Cs of diamond quality: 

The 4Cs - cut, color, clarity, and carat weight - are the standard measures of diamond quality, and they also apply to lab grown diamonds.

Cut refers to the diamond's proportions and how well it reflects light, while color is the amount of yellow or brown tint in the diamond.

Clarity refers to the number of inclusions or imperfections in the diamond, and carat weight is the size of the diamond.

Understanding the 4Cs will help you compare lab grown diamonds and make an informed decision. To know more about the 4C’s of a Diamond, read:

3. Choose a reputable retailer: 

When you decide to buy lab grown diamonds, it's important to choose a reputable retailer who provides a grading report from an independent gemmological laboratory.

This report verifies the diamond's quality and authenticity and ensures that you are getting what you paid for. Look for retailers who are members of industry organizations like the Gemmological Institute of America (GIA) or the International Gemmological Institute (IGI).

Click here to view GIA verified Retailers near you.

4. Check the origin of the diamond: 

Lab grown diamonds can be produced in different ways, and the production method can affect the diamond's quality and value.

For example, diamonds grown using the High Pressure High Temperature (HPHT) method may have a slightly yellowish color, while diamonds grown using the Chemical Vapor Deposition (CVD) method may have a bluish tint.

It's important to check the origin of the diamond and ask your retailer about the production method.

sample GIA report when you buy lab grown diamond

This is what a GIA certified diamond report looks like. As you can see, the smallest of smallest details are mentioned and this is what you should look for when you buy a Lab Grown Diamond too!

5. Compare prices: 

Lab grown diamonds are generally less expensive than natural diamonds, but prices can still vary depending on the diamond's quality and size.

When comparing prices, make sure you are comparing diamonds with similar characteristics and grading reports.

According to a 2021 survey by the Diamond Producers Association (DPA), lab grown diamonds can be up to 40% less expensive than natural diamonds.

Fiona Diamond’s Virtual Ring Creator (Free Tool):

Virtual Diamond Boutique, VDB (Free Tool):

6. Look for Sales and Discounts: 

Buying Lab grown diamonds are a more cost-effective option than mined diamonds, but they can still be expensive. However, there are ways to save money on your purchase.

One way is to look for sales and discounts offered by jewelry stores. Many retailers offer discounts and promotions throughout the year, such as Black Friday, Cyber Monday, and Valentine's Day.Keep an eye out for these sales and you may be able to save a significant amount on your purchase.

List of Occasions with big Jewelry Discounts:
• Valentine’s Day: February 14th 
• Akshaya Tritiya: April
• Navratri: October
• Diwali: October – November
• Wedding Season: November – January

You can also sign up for email newsletters from jewelry stores to be notified of any upcoming sales or promotions.

Additionally, some stores may offer a discount if you purchase multiple items, so it's worth considering buying wedding bands or other pieces of jewelry at the same time to take advantage of these discounts.

Do not feel embarrassed to ask your jeweler for a discount‼


Buying lab grown diamonds can be a smart choice for those looking for an ethical and affordable alternative to natural diamonds.

By understanding the various factors before you buy lab grown diamonds, and by choosing a reputable retailer with transparent sourcing and manufacturing processes, you can ensure you are getting a high-quality diamond that suits your preferences and budget.

With the lab grown diamond industry projected to reach $27.6 billion by 2023, there has never been a better time to consider buying lab grown diamonds as a beautiful and sustainable choice for your jewelry collection.